Just another couple examples

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Good Advertising - Bold name and office. and only a few bulleted points. As an added bonus, he'd appreciate your support. I don't have to think, I just have to read it in 15 seconds, and I have it.


Not so good - Name and office only stand out so-so. He has bullets, but I'm wondering if I can take my kids in for Family Vision care. And then there's these long rambling paragraphs. Too much for such a small ad.


Keep it short and sweet, and put your emphasis on those things you want the voting public to remember - Name and Office!

Comments

Anonymous said…
I hope the voters know which town the first guy is running in, because his ad doesn't say!
8:53 PM
PP said…
Anon, it was just in the lcoal paper. If the paper is mostly restricted to a locality, it's not a big deal.
9:47 AM
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