Recent candidate ads from SD newspapers.
You know, I run across these things in the newspapers, and I sometimes forget to bring them home with me from Brookings, or I leave the envelope they come in out in my truck. Or I get going on other things until they're not topical.
But the stars aligned for me this week, and I've got a whole batch of them. (And you can click on any of them to enlarge them):
What do you say about this one? When you're Governor, you can afford the best. I might make the website a little more prominent, or I might choose different issues. But when you're the state's top incumbent, who cares.
"Hoerth: Concerned with a Variety of Issues" What issues? It could be anything from concerned about the length of your lawn to concerned about the little green men who hide in your shed. The ad would be pretty good except for that statement of concern. I try to be broad on topics in campaign pieces, but there comes a point to tighten things up.
There's not much to quibble with here. I would have bolded the "providing support.." statement, and dumped the "currently serving" statement. But that's just personal nitpicking. It's a nice ad. Don't change it just for me.
"You get two votes, I'm only asking for one." Bleaugh. Now there's a reason to support the incumbent. If you dumped that statement, the ad would actually be OK. With it? ehhh....
I think I've mentioned before how I hate "paid for by candidate." That, and it's a pretty plain jane ad. Show me some personality.
Now here, we have too much personality. Or at least too much information crammed into one ad. I think I would have had enough material for at least three ads out of this one. That, and as far as SDEA and DIA go, how much clout does Rick think they hold in District 30?
If you've gotten to the level of running for Governor, you'd think that someone on your staff would remember the disclaimer? (you know, that silly little statement required by state law).
But the stars aligned for me this week, and I've got a whole batch of them. (And you can click on any of them to enlarge them):
What do you say about this one? When you're Governor, you can afford the best. I might make the website a little more prominent, or I might choose different issues. But when you're the state's top incumbent, who cares.
"Hoerth: Concerned with a Variety of Issues" What issues? It could be anything from concerned about the length of your lawn to concerned about the little green men who hide in your shed. The ad would be pretty good except for that statement of concern. I try to be broad on topics in campaign pieces, but there comes a point to tighten things up.
There's not much to quibble with here. I would have bolded the "providing support.." statement, and dumped the "currently serving" statement. But that's just personal nitpicking. It's a nice ad. Don't change it just for me.
"You get two votes, I'm only asking for one." Bleaugh. Now there's a reason to support the incumbent. If you dumped that statement, the ad would actually be OK. With it? ehhh....
I think I've mentioned before how I hate "paid for by candidate." That, and it's a pretty plain jane ad. Show me some personality.
Now here, we have too much personality. Or at least too much information crammed into one ad. I think I would have had enough material for at least three ads out of this one. That, and as far as SDEA and DIA go, how much clout does Rick think they hold in District 30?
If you've gotten to the level of running for Governor, you'd think that someone on your staff would remember the disclaimer? (you know, that silly little statement required by state law).
Comments
Rrraaaugh...
But, in most any statewide campaign, it's S.O.P. for any ad that is using the candidates name and photo to at least pass under a staff member's nose.
In any I've been involved in, it's always been a stipulation, just for this reason - because you don't want to be held to task for someone else's stupid mistake.
Re: Billion's ad - There also is a possibility that the person who set the ad didn't remember to include the disclaimer. It happens.
And isn't it embarrassing that the Republican slate in District 3 can only muster playground snarkiness in the comments above in their attempts to demean Al Hoerth. Your mentality shines through like neon fingerprints, boys, and Al Hoerth and Burt Elliott and Ted Kneebone by simply being elected can lift District 3 politics out of garbage can.
(then he use big words rebutting blogposts)