More ads in need of a band-aid
Lest it be said that I just pick on members of the opposite party, here's a couple more ads that I ran across that show that Democrats don't hold a monopoly on campaign advertising that needs help.
The first one is from Republican Representative Ted Klaudt who is running for State Senate:
"District 28 needs a senator with 8 years of experience. That is why District 28 needs Ted Klaudt. Why waste his experience? " It doesn't work for me in a sentence format. It's definitely a "clunky phrase." Why would it now work if you wrote it with two different fonts?
I think you could make this concept of experience work, but this ad isn't it. (Ted, drop me a note, and I'll help you put something together besides this.) A Picture or a campaign graphic would help make it stand out from every other ad in these small town newspapers he's advertising in.
And there's also the ad for Jean Hunhoff, another state rep making the switch to the State Senate:
You know if it wasn't for the terrible and muddy photography, I'd love this ad. WHO CARES that she knows how to check blood pressure. She's running for State Senate, not School Nurse. I can't see her face. An action shot is ok, but it's at the wrong angle, and the background makes the photo a mess.
Seriously. If she dumped the picture entirely, it would be a good ad. If she wanted to keep it, I'd take a new picture or at the very least completely "photoshop" out the background and shrink the image a little. That darn background is dark and distracts from what would be an acceptable ad.
Which brings up a point which "fletch" has pointed out to me before - watch your backgrounds when taking campaign photography. Keep it in contrast with what you are wearing. And what works in color might stink in black and white.
Otherwise, for Hunhoff's ad - I love the typography - it's very distinct, and probably what I think makes it stand out. But go for a new picture and try again.
The first one is from Republican Representative Ted Klaudt who is running for State Senate:
"District 28 needs a senator with 8 years of experience. That is why District 28 needs Ted Klaudt. Why waste his experience? " It doesn't work for me in a sentence format. It's definitely a "clunky phrase." Why would it now work if you wrote it with two different fonts?
I think you could make this concept of experience work, but this ad isn't it. (Ted, drop me a note, and I'll help you put something together besides this.) A Picture or a campaign graphic would help make it stand out from every other ad in these small town newspapers he's advertising in.
And there's also the ad for Jean Hunhoff, another state rep making the switch to the State Senate:
You know if it wasn't for the terrible and muddy photography, I'd love this ad. WHO CARES that she knows how to check blood pressure. She's running for State Senate, not School Nurse. I can't see her face. An action shot is ok, but it's at the wrong angle, and the background makes the photo a mess.Seriously. If she dumped the picture entirely, it would be a good ad. If she wanted to keep it, I'd take a new picture or at the very least completely "photoshop" out the background and shrink the image a little. That darn background is dark and distracts from what would be an acceptable ad.
Which brings up a point which "fletch" has pointed out to me before - watch your backgrounds when taking campaign photography. Keep it in contrast with what you are wearing. And what works in color might stink in black and white.
Otherwise, for Hunhoff's ad - I love the typography - it's very distinct, and probably what I think makes it stand out. But go for a new picture and try again.
Comments
There have been many times that the vote Rep. Klaudt cast did not please the Executive Branch but he is always watching out for the citizens.
We do not need a 'new face' in District 28.
I hope he has time to hear your advice about the ad. There are many miles to be covered in this huge district and Ted is out campaigning every day. Thanks
What?
Ted is a farmer/rancher from Corson County who puts in long hours working the land when he's not busy working for those of us in his district. Where did that off-the-wall comment come from? Your comment doesn't even fit Klaudt's opponent!
Who cares? Voters don't. Talk about THEIR problems.
You have obviously never been around Ted or watched him during the legislative session to come up with a goofy statement like that. He has a terrific head for figures, forgets almost nothing, and is a strong conservative voice in Pierre, which is why we’ve sent him back every chance we’ve had.
As for qualified candidates, you obviously are also unaware that he has beaten a very capable former legislator, Ken Wetz, in the primaries twice and is presently running a strong race against another very able young man, Ryan Maher.
You tend to your own legislative district and we’ll vote for the best out here in District 28.
Ted does enjoy the respect of people in both parties. And this is a Democrat talking.