More ads, and a sign from the west.

Since for the most part, everyone is taking themselves waaaayyy to seriously under the comment sections, I thought I'd show a couple more ads I noticed in the newspapers this week.

Claire Konold has an ad that's outstanding in it's design and it's quite good for most of it's content. I personally wouldn't have used the phrase "when a person can represent his district and his state without the distraction of having to learn how, that's experience." It might be just me, but that phrase rubs me the wrong way. Otherwise, "Dang" I like how this ad looks.

I think it could have been phrased to come across more positively, such as "An experienced legislator who can hit the ground running." It's a little cliched, but I think it works better. But again, that might be just me.

Another one I came across wasn't anywhere near as pretty. Dale Long down in Harrisburg has this ad in his race for County Commission. It's not as bad as some ads out there, but I think it's trying to do too much for a newspaper ad.


If I wanted to do all of this information in the paper, I'd do a multi-panel insert in the paper rather than try to stuff all of this into one newspaper advertisement.

Limited to one ad, I'd pick one of those four panels, or a combination of a couple of them (some of those points should be dropped).

Remember the principles of "KISS" as I was always told - Keep It Simple, Stupid. Dale has it right with the name and office, and then he mucks it up be getting it too busy. These are political ads - not high literature. What points do you want to make in 5 seconds or less? Name and office, and some brief bullets.

Anything else borders on being lost - or detracting from what they did read because the text was cluttered or too small.

One reader sent this to me concerned whether or not Bill's signs were within Rapid City requirements (and I see Lance Russell has his out as well). Unfortunately, any knowledge I have about Rapid City sign ordinances is about 14 years old.

I would note that in Pierre, while you can't have a 4x8 on a lawn, there are different requirements placed on signs that are displayed on commercial property, and commercial signage rules apply which are somewhat more permissive.

(Me, I've always considered it a first amendment issue where cities limit political speech in a manner greater than that of commercial speech. But I haven't been worked up enough about it to test it with a court case.)

If you have pictures of your signs and stuff - don't hesitate to send me a snapshot. Good political ads and signs and stuff foster good ideas for other candidates. You might be helping a young candidate with a spark of inspiration.

Comments

Anonymous said…
Konold has a good ad, but the voters this year are going to want to get rid of the experienced people who brought us:

1) the abortion ban
2) late night PBS cuts
3) school underfunding that has caused over 50 districts to opt out
4) the lowest teacher pay in the entire nation
5) 5 of the 10 poorest counties in the entire nation
6) 90,000 uninsured citizens
7) Higher taxes while we have almost $1 billion of taxpayer money stuffed away in the state treasury

This is a year for change. To borrow a line from John Thune, "It's Time"
Anonymous said…
Konold's ad does look good. However he wasn't in the legislature last year when the legislation to save the unborn babies was passed.

When you include teacher's pay WITH our taxes and cost of living, they are 28th in the nation.

SD ranks 34th when it comes to the amount of money spent per student in K-12.

The AVERAGE teacher in SD makes over $33,000 per year. That is more then what 80% of SD workers get for their average pay, for 12 months of work, with maybe 2-3 weeks of vacation.

You don't hear these statistics from SDEA though because these are not conducive to encouraging people to support higher pay for teachers. I'm not knocking teachers, most do an excellent job.

By the way, regarding 90,000 uninsured, did anyone read where the US Senate just voted down allowing small businesses to band together to purchase group health ins.? Thune voted for it and Johnson voted against.
Anonymous said…
Great job once again, notla!!
Anonymous said…
Well, I have now decided to comment on your bush league marketing critic Mr. PP. Marketing people who assume that people don't read or don't want to read and that people just want pretty photos with cute buzz words (Wow that's shiny!) will lose to those who actually understand marketing. Voters want to know what's in it for themselves. How will this candidate help me. Mr. PP a candidate who has an effective headline that grabs the readers attention and follows with true benificial reasons to vote for him or her is far better than the buzz word bullets that you endorse. -Leadership -Experience , these words are like toilet paper. The ad must have definition to persude. Following your advice is a sure way to say nothing convincing to the voter.

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