Last I checked, the laws of supply and demand remain in effect:
A 30-second TV ad costs $10,000 Sunday night on KSFY, so political consultant Steve Hildebrand decided not to buy time during the show that features a Toronto family getting a new home. The show airs two days before the election, which typically drives television ad prices higher, as well.Read it all here. Soooo..... What's the matter with our country's free enterprise system? You charge what the market will bear. If no one will pay it, the prices drop to a point where people will pay for it.
"I think it's revolting what KSFY is doing," said Hildebrand, who works for the South Dakota Campaign for Healthy Families, a group that opposes a ban on abortion. Voters are being asked to decide the issue on the ballot.
Without the special circumstances, the spot in that time slot typically would cost $600 to $800.But Kelly Manning, general manager of the Sioux Falls ABC affiliate station, says it's not a case of greed: He has only two minutes of local ad time during the entire hour broadcast, and he wants to reserve some of that time for the home builders.
"They (KSFY) know that their viewership is going to be very high in South Dakota that night, and they think that these political campaigns have a lot of money and the most urgent need," he said. "So they're going to try to sell those time slots at top dollar to people who need it the most."